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Detailed Course Information


SCE FY19 Fall 2018
Feb 26, 2020
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CGU 121 - Advanced Media Relations
This workshop help learners improve their use of communication tools and gain a better understanding of how to use the media to connect with various audience. Focusing specifically on media relations, learners will learn how to scan the media landscape, how to find the most enticing stories for journalists and how to build relationships with them.
Learners will dig into the detail of pitching including practical dos and don'ts and how to maximize their chances of getting coverage.

Learning Outcomes::

Upon successful completion of this course, the learner will be able to:
: • Navigate clearly through the landscape of media, journalists and news.
• Make strong news judgments to secure prominent coverage.
• Pitch stories effectively to journalists to get even borderline stories published.
• Engage media proactively using creative PR platforms and techniques.
• Identify media outlets that can help build the organization’s brand.
• Target, engage and build a strong working relationship with the right media professionals.
• Make effective use of various communication tools.;

1.000 Continuing Education Units
1.000 Lecture hours

Levels: Continuing Education

SCE Career Development Department

Must be enrolled in one of the following Programs:     
      CGU Workshop
Must be enrolled in one of the following Levels:     
      Continuing Education
Must be enrolled in one of the following Colleges:     
      School of Continuing Education
Must be enrolled in one of the following Departments:     
      SCE Career Development

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